In 2014 QIPCO became the first commercial partner to be associated with Royal Ascot. In 2015 QIPCO announced a ten-year extension to their partnership with Ascot Racecourse ensuring that they remain an official partner until 2024.
Included in the partnership deal is sponsorship of the King George VI and Queen Elizabeth Stakes, a highlight of the summer racing calendar. The £1.15 million King George VI & Queen Elizabeth Stakes sponsored by QIPCO is the third seven figure value race held annually at Ascot under their sponsorship, joining the QIPCO Champion Stakes and Queen Elizabeth II Stakes, both held as part of QIPCO British Champions Day.
As an Official Partner of Ascot, QIPCO enjoy year round branding rights across the site, including at Royal Ascot, with benefits such as stalls and stalls handlers’ branding for all six races on two days of the Royal meeting.
The arrangement with Ascot saw the existing sponsors of QIPCO British Champions Day and the British Champions Series extend QIPCO’s portfolio of sponsorship in British racing to an unprecedented level of investment and commitment.
QIPCO – an official partner of Ascot
“We feel honoured and privileged that QIPCO is the first official partner of Ascot and the first commercial entity to enter into such a relationship. With our mutually shared interests in promoting the popularity and prosperity of the sport, an association with high quality racing and respect for British Racing’s unique heritage, QIPCO and Ascot are a good match.” - HH Sheikh Hamad bin Abdullah Al Thani
- HH Sheikh Hamad bin Abdullah Al Thani